# Shurq

> Shurq is an Amazon seller analytics and PPC automation platform. It reports true profit per product and marketplace, updated hourly, and automates advertising bids, budgets and keywords.

Shurq connects to a seller's Amazon Seller Central and Amazon Ads accounts through Amazon's official authorization (OAuth); it never asks for or stores the Seller Central password. Every advertising change its automation makes is recorded, attributable and subject to limits the seller configures. It is built for Amazon brands and agencies, including those running more than one account or marketplace.

The long version, with per-product detail: https://shurq.com/llms-full.txt

## Pricing

- Shurq Pro: $200/month. Includes 1 connected Amazon account.
- Extra connected account: $50/month each.
- Team seats: free, up to 100 per subscription.
- Custom: contract pricing, sales-led.
- 30-day free trial, no credit card required. Billed monthly.
- 60-day money-back guarantee on monthly plans (Terms of Service, section 6.6).
- Shurq Pro limits: 9,000 tracked keywords (90 of them hourly), 2,000 ASINs, 5,000 competitor ASINs, 150,000 orders per month, 540 days of history.
- No revenue share and no percentage of ad spend.
- Shurq Pro includes a dedicated Customer Success Manager. Custom adds a Solutions Engineer.

Current pricing and add-ons: https://shurq.com/pricing

## Capabilities

- Profit analytics: P&L by product, marketplace and period, with Amazon fees, advertising spend, COGS and refunds deducted. P&L and advertising data sync hourly.
- Advertising automation: bid and budget optimisation, keyword harvesting, negative suggestions from wasted spend (added automatically only by a Workflows rule the seller sets), dayparting, rule-based automation and bulk campaign creation for Sponsored Products, Sponsored Brands and Sponsored Display.
- Hourly campaign data (Stream): advertising metrics by hour rather than by day, used to drive dayparting.
- Keyword and rank tracking: organic and sponsored rank, with 9,000 tracked keywords on Shurq Pro, 90 of them hourly.
- Market research: search-term and market-share analytics from Amazon Brand Analytics, reverse-ASIN lookups and competitor share of voice.
- AI employees: ten role-based AI employees, one of which, Cortex, coordinates the other nine. They investigate the account and report in plain English.
- MCP server: more than 1,000 tools that give Claude (Claude.ai, Claude Desktop, Claude Code), Cursor and any MCP client that supports remote servers access to the seller's own Amazon data. Signing in from Claude (OAuth) grants read and write access; API keys can be created read-only. Every write action (bids, budgets, pauses, negatives, keywords, audiences) first returns a preview and only runs after the user confirms it in chat. Endpoint: https://mcp.shurq.com/mcp (OAuth). Included with Shurq Pro.

## Supported marketplaces

21 Amazon marketplaces, viewable together in one portfolio:

- North America: United States, Canada, Mexico, Brazil
- Europe: United Kingdom, Ireland, Germany, France, Italy, Spain, Netherlands, Belgium, Poland, Sweden, Turkey
- Middle East, Africa and India: United Arab Emirates, Saudi Arabia, Egypt, India
- Asia-Pacific: Japan, Australia

Amazon China is not supported. Singapore is not supported: Amazon closed the Amazon.sg third-party store on 6 July 2026 (Seller Central notice https://sellercentral.amazon.sg/help/hub/reference/external/GLHXV8E8D9JTUTZX, checked 2026-10-03).

## Company

Shurq is a trading name of Richberry Ltd, company number 11756146, registered in England and Wales. Address: 27 Old Gloucester Street, London WC1N 3AX, United Kingdom. Contact: support@shurq.com

Most AI features run on models hosted on GPU hardware the company owns and operates in the UK. Some features use external model providers, each named on https://shurq.com/sub-processors

## Security

Traffic to and from Shurq is encrypted with TLS. Shurq does not hold a SOC 2 report or ISO 27001 certification; its internal control program is being built to SOC 2 criteria. Details: https://shurq.com/security

## Products

- [Profit analytics dashboard](https://shurq.com/products/dashboard): P&L by product, geographic sales map, inventory value and forecasting
- [AI ad manager](https://shurq.com/products/ai-ads): bid automation, harvesting, negatives, dayparting, bulk campaign builder
- [Search intelligence](https://shurq.com/products/search-intelligence): keyword and rank tracking, Brand Analytics, market share
- [Stream](https://shurq.com/products/stream): hourly campaign analytics and dayparting
- [MCP server](https://shurq.com/mcp): the seller's Amazon data inside Claude, Cursor and other MCP clients
- [MCP setup guide](https://shurq.com/docs/mcp)
- [Pricing](https://shurq.com/pricing)

## Guides and reference

- [Amazon PPC glossary](https://shurq.com/glossary): definitions, formulas and worked examples
- [Amazon marketplace guides](https://shurq.com/marketplaces): how PPC works in each marketplace
- [Amazon PPC guides](https://shurq.com/guides)
- [Amazon PPC agency vs software](https://shurq.com/guides/amazon-ppc-agency-vs-software)
- [Amazon bid optimization guide](https://shurq.com/guides/amazon-bid-optimization)
- [Amazon dayparting guide](https://shurq.com/guides/amazon-dayparting)
- [Free tools](https://shurq.com/tools)
- [Break-even ACoS calculator](https://shurq.com/tools/break-even-acos-calculator)
- [ACoS calculator](https://shurq.com/tools/acos-calculator)
- [TACoS calculator](https://shurq.com/tools/tacos-calculator)
- [ROAS calculator](https://shurq.com/tools/roas-calculator)
- [Max CPC calculator](https://shurq.com/tools/max-cpc-calculator)
- [Documentation](https://shurq.com/docs)
- [Help center](https://shurq.com/help-center)
- [Amazon seller news](https://shurq.com/news)

## Comparisons

- [All comparisons](https://shurq.com/compare)
- [Shurq vs Pacvue](https://shurq.com/compare/shurq-vs-pacvue)
- [Shurq vs Teikametrics](https://shurq.com/compare/shurq-vs-teikametrics)
- [Shurq vs Quartile](https://shurq.com/compare/shurq-vs-quartile)
- [Shurq vs Scale Insights](https://shurq.com/compare/shurq-vs-scale-insights)
- [Shurq vs Perpetua](https://shurq.com/compare/shurq-vs-perpetua)
- [Shurq vs Helium 10](https://shurq.com/compare/shurq-vs-helium10)
- [Shurq vs Jungle Scout](https://shurq.com/compare/shurq-vs-jungle-scout)
- [Shurq vs Sellics](https://shurq.com/compare/shurq-vs-sellics)
- [Shurq vs Sellerboard](https://shurq.com/compare/shurq-vs-sellerboard)
- [Shurq vs SellerApp](https://shurq.com/compare/shurq-vs-sellerapp)

## Company and trust

- [About](https://shurq.com/about-us)
- [Security and data handling](https://shurq.com/security)
- [Sub-processors](https://shurq.com/sub-processors)
- [The Sovereign Seller Thesis](https://shurq.com/thesis)
- [Roadmap](https://shurq.com/roadmap)
- [Contact](https://shurq.com/contact-us)
- [Privacy policy](https://shurq.com/privacy-policy)
- [Terms of service](https://shurq.com/terms-of-service)

## Optional

- [llms-full.txt](https://shurq.com/llms-full.txt): the long form of this file

Last updated: 2026-10-03