Shurq vs Helium 10
Pick Helium 10 if you want product research, keyword research, listings and operations in one subscription, and accept Diamond ($359 a month, or $279 billed yearly) plus a 2% managed-spend fee for its ads tool. Pick Shurq if advertising and true profit come first: $200 a month per account, hourly data, no ad spend fee.
Helium 10 is a broad toolkit where advertising is one module. Shurq focuses on Amazon advertising automation and profit reporting per product and marketplace, updated hourly.
Last updated 27 September 2026. Competitor prices and features checked 27 September 2026on each vendor's own site. See sources.
Shurq
Amazon analytics and PPC automation
Helium 10
All-in-one seller toolkit
How do Shurq and Helium 10 compare feature by feature?
Advertising
| Feature | Shurq | Helium 10 |
|---|---|---|
| Automated bid management | Included | Diamond plan (Helium 10 Ads) |
| Rules-based automation | Included | Diamond plan |
| Hourly performance data | Yes, hourly | Yes, in Helium 10 Ads |
| Dayparting | Automated, from hourly data | Diamond plan |
| Fee on ad spend | None | 2% of spend managed in Helium 10 Ads |
Research and operations
| Feature | Shurq | Helium 10 |
|---|---|---|
| Product research | Not included | Included |
| Keyword research | Yes: Market IQ reverse-ASIN lookups and Keyword Analyzer | Yes, including reverse ASIN |
| Listing optimization | Included | Included |
| Inventory management | Inventory value and reorder forecasting | Yes, with SKU limits per plan |
| Profit and loss reporting | Hourly, per product and marketplace | Limited (Platinum), full (Diamond) |
| MCP server for AI assistants | Included: more than 1,000 tools | Diamond: up to 1,000 calls free; add-on from $50/month |
Plans and support
| Feature | Shurq | Helium 10 |
|---|---|---|
| Connected Amazon accounts | 1 included, $50/month each extra | 2 (Platinum), 10 (Diamond) |
| Team members | 10 included, $50/month each extra | 1 extra user (Platinum), 5 (Diamond) |
| Historical data | 540 days | Not listed publicly |
| Free trial | 30 days, no credit card | Limited free plan; no Helium 10 Ads |
| Dedicated success manager | Dedicated Customer Success Manager on Shurq Pro | Enterprise plan |
Helium 10 features checked 27 September 2026 against Helium 10's own pages (sources). “Not listed publicly” means we could not confirm it on an official page.
Does Helium 10 support hourly dayparting?
Yes, on the Diamond plan. Helium 10's help center describes a Schedules page in Helium 10 Ads that charts hourly data and lets you schedule campaign changes by day and hour, and its pricing page lists dayparting under Diamond. Shurq includes hourly data and automated dayparting on Shurq Pro.
New to the term? Read what dayparting is, or see how Shurq Stream shows Amazon ad performance by the hour.
How does Shurq's pricing compare to Helium 10?
Shurq pricing
- Shurq Pro
- $200/month
- Includes 1 connected Amazon account and up to 10 team members. Extra connected accounts are $50/month each and extra team members $50/month each.
- Custom
- Contract pricing
- Sales-led, for teams that need SSO, a DPA or custom SLAs.
30-day free trial, no credit card required. Billed monthly. No percentage of ad spend. Full Shurq pricing
Helium 10 pricing
- Platinum
- $129/month, or $99/month billed yearly
- Research, listing and basic profit tools. Does not include Helium 10 Ads. Source: helium10.com/pricing
- Diamond
- $359/month, or $279/month billed yearly
- Includes Helium 10 Ads (previously Adtomic), dayparting and profit and loss reporting. Source: helium10.com/pricing
- Enterprise
- From $1,499/month, billed annually
- Dedicated customer success manager, 10+ users and 15+ seller accounts. Source: helium10.com/pricing
Helium 10 says Diamond customers pay a 2% management fee on PPC spend managed through Helium 10 Ads. Prices checked 27 September 2026.
What are the pros and cons of Shurq and Helium 10?
Shurq
Pros
- Hourly advertising data and automated dayparting
- True profit per product and marketplace, updated hourly
- No fee on ad spend
- 30-day free trial, no credit card required
- Dedicated Customer Success Manager on Shurq Pro
Cons
- No product research database
- Amazon only: no Walmart or TikTok Shop tools
- Each extra connected Amazon account is $50 a month
Helium 10
Pros
- Product research, keyword research, listings and operations in one subscription
- Diamond includes 10 connected Seller Central accounts
- Hourly ad analytics and dayparting schedules in Helium 10 Ads
- Freedom Ticket and Ads Academy training included
Cons
- Helium 10 Ads needs the Diamond plan
- 2% management fee on ad spend managed through Helium 10 Ads
- Many tools carry per-plan usage limits
Frequently asked questions about Shurq vs Helium 10
How much does Helium 10 cost compared with Shurq?
On 27 September 2026, Helium 10's pricing page listed Platinum at $129 a month ($99 a month billed yearly), Diamond at $359 a month ($279 billed yearly) and Enterprise from $1,499 a month billed annually. Shurq Pro is $200 a month for one connected Amazon account, with extra accounts at $50 a month each.
Which Helium 10 plan includes Helium 10 Ads?
Helium 10 Ads, previously called Adtomic, is included in the Diamond plan. Helium 10 says Diamond customers pay a 2% management fee on ad spend managed through Helium 10 Ads. Shurq charges no fee on ad spend.
Does Shurq do product research like Helium 10?
No. Shurq has no product research database or supplier tools. It does keyword research through Market IQ reverse-ASIN lookups and the Keyword Analyzer, and it tracks keyword rank. If finding new products to sell is your main need, Helium 10 covers that and Shurq does not.
Where do these facts come from?
Every Helium 10 price and feature on this page was checked on 27 September 2026 against these official pages. Shurq facts come from our own pricing page. Prices change, so confirm on the vendor's site before you buy.
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