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Free Amazon PPC Tools

Calculate, analyze, and optimize your Amazon advertising with our free tools. No signup required.

Two numbers decide whether an Amazon ad campaign makes money: what a sale costs you in advertising, and what that sale is worth after Amazon takes its cut. These calculators work out both, without a signup and without sending anything to a server.

The ACoS calculator converts ad spend and ad revenue into advertising cost of sale, and works out the most you can spend on ads to stay at a target ACoS. The ROAS calculator does the inverse: return on ad spend, plus the break-even ROAS implied by your price, product cost and Amazon referral fee, so you can see whether a campaign pays for itself rather than merely keeping busy.

Both run entirely in your browser. If you want these numbers calculated from your real orders, updated hourly, rather than typed in by hand, that is what the Shurq dashboard does.

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Bid Calculator

Calculate optimal bid amounts based on your target ACoS and conversion rate.

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Break-Even Calculator

Find exactly how much you can spend on ads while remaining profitable.

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Keyword Research Tool

Discover high-converting keywords for your Amazon products.

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Campaign Budget Planner

Plan your advertising budget based on goals and historical performance.

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Want automated optimization?

These tools are great for quick calculations. For automated bid optimization using advertising data synced hourly, try Shurq.

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