Guides
Guides for Amazon sellers
Practical, sourced guides from Shurq on running Amazon advertising for profit, and on using Shurq with AI assistants. Every figure is either cited to a public source or worked from example inputs that are labelled as such.
Last updated
Amazon PPC
Amazon bid optimization: a practical guide
Set a target ACoS from your margin, turn it into a bid, and adjust for search terms, placements, time of day and stock.
Amazon dayparting: how it works and when to use it
What Amazon's schedule bid and budget rules do natively, how to read hourly data, and how to run an hourly bid schedule safely.
Amazon PPC agency vs software vs in-house: how to choose
How agencies, software and in-house teams are priced, who controls the account, and when each one is the right call.
Amazon data in AI assistants
How to connect Amazon Ads and Seller Central to Claude
Add Shurq's MCP server to Claude.ai, Claude Desktop or Claude Code, and how read access and confirmed changes work.
Shurq MCP vs Amazon's Ads MCP server
Scope, setup, write actions and cost compared, with sources from Amazon's own documentation.