Product Roadmap
Vote for features you want · Shape the future of Shurq
This board is the same one the team works from. Every item shows what stage it is at, from requested through to shipped, and anything already released is listed in the changelog tab with the date it went live.
Voting is open to everyone and does not require an account — one vote per person per item, tracked anonymously in your browser. Votes do not decide the order on their own, but they are the strongest signal we have for what to build next, and a request with real weight behind it gets picked up faster.
If what you need is not here, submit it. The most useful requests describe the problem and how you handle it today, rather than a proposed solution — that leaves room to solve it in a way that fits the rest of the product.
Planned
Campaign Budget Automation
A budget planning calendar that automatically paces and reallocates daily campaign budgets to your goals.
Slack & Email Alert Integrations
Receive budget, pacing, and performance alerts directly in Slack and email.
Custom Report Builder
Build reports with drag-and-drop metrics and dimensions, then schedule automated email delivery.
Hourly Performance Data (AMS)
Near-live hourly reporting across the platform powered by Amazon Marketing Stream.
Walmart Marketplace Integration
Expand beyond Amazon with Walmart seller analytics, PPC management, and cross-platform reporting.
In Progress
Rule-Based Automations
Automate bids, budgets, campaign states, and keyword harvest/negate on your own schedule.
Agentic Ad-Manager Copilot
A goal-driven AI copilot that proposes bid, budget, and targeting changes for your approval.
Completed
Marketing Stream
Hourly performance via Amazon Marketing Stream with schedule-based dayparting.
Keyword Tracker & Navigator
Track organic & sponsored rank over time and discover new keywords with AI-assisted suggestions.
P&L Dashboard
True profit & loss with COGS, fees, refunds, and Subscribe & Save — reconciled to Amazon.
Custom Dashboard
Build your own dashboard with configurable widgets, charts, and single-metric cards.
Search Query Analytics
Deep search-term and search-query performance with trend analysis and actionable insights.
Market IQ
Competitive market intelligence: share-of-voice, demand trends, and category insights to guide strategy.
Profit-First Bidding
Bid optimization with target-ACOS, safeguards, and bulk strategy changes — preview every optimization before applying.
Campaign Budget Automation
A budget planning calendar that automatically paces and reallocates daily campaign budgets to your goals.
Slack & Email Alert Integrations
Receive budget, pacing, and performance alerts directly in Slack and email.
Custom Report Builder
Build reports with drag-and-drop metrics and dimensions, then schedule automated email delivery.
Hourly Performance Data (AMS)
Near-live hourly reporting across the platform powered by Amazon Marketing Stream.
Walmart Marketplace Integration
Expand beyond Amazon with Walmart seller analytics, PPC management, and cross-platform reporting.
Rule-Based Automations
Automate bids, budgets, campaign states, and keyword harvest/negate on your own schedule.
Agentic Ad-Manager Copilot
A goal-driven AI copilot that proposes bid, budget, and targeting changes for your approval.
Marketing Stream
Hourly performance via Amazon Marketing Stream with schedule-based dayparting.
Keyword Tracker & Navigator
Track organic & sponsored rank over time and discover new keywords with AI-assisted suggestions.
P&L Dashboard
True profit & loss with COGS, fees, refunds, and Subscribe & Save — reconciled to Amazon.
Custom Dashboard
Build your own dashboard with configurable widgets, charts, and single-metric cards.
Search Query Analytics
Deep search-term and search-query performance with trend analysis and actionable insights.
Market IQ
Competitive market intelligence: share-of-voice, demand trends, and category insights to guide strategy.
Profit-First Bidding
Bid optimization with target-ACOS, safeguards, and bulk strategy changes — preview every optimization before applying.
November 2026
- Added Extra hourly keywords: Pro includes 90 hourly keywords. Need more? Add as many as you need, up to 1,000, for $0.65 a month each, right from your plan page.
- Added Present to Custom Dashboards: open Share & export, pick Present, and the board fills the screen, read only, with the profile, date range and comparison across the top. A widget whose refresh failed keeps its warning on screen, so nobody reads old numbers as current.
- Improved charts on a Custom Dashboard: a chart that cannot draw the whole range now names the dates it does show, sales and spend share one money axis, and second-axis totals draw as lines with part periods dotted.
- Improved tiles on a Custom Dashboard: the refresh control shows on hover or focus and stays visible when data is stale, labels get their width back, and small tiles sit two per row on a phone.
- Improved summary tables on a Custom Dashboard: columns follow a reading order with the ranking column first, and number headers line up with their numbers.
- Improved the Custom Dashboards list and create flow: each row shows its description and widget count, you can filter by visibility, rows stack on a phone, and the profile picker is grouped by brand.
- Fixed product and brand tables on a Custom Dashboard showing ad sales under Ad Spend: Ad Spend, Ad Sales, ACOS and ROAS now read correctly, and a ratio that cannot be worked out shows a dash.
- Fixed ACOS tables on a Custom Dashboard ranking rows by a hidden Sales column: they now rank by ACOS, with rows that spent without an ad sale first.
- Fixed Export PDF on a Custom Dashboard: it now waits for widgets to load, captures every card at the board's full width, keeps the page's theme and prints whole labels. If your browser needs a click to save the file, a Download PDF button appears.
- Fixed search in Ad Manager: pasting an ASIN now searches straight away, without pressing Enter, and stray spaces or line breaks from the copy are trimmed.
- Fixed the Units line on the Profiles chart in Ad Manager, which read 0 on every point.
- Improved Supply & Demand: the demand map now shows units and sales for the range you pick, and the supply map says its count is stock in hand now, with an as-of date, because it does not follow the date range.
- Added Prime Big Deal Days 2026 (October 6-7) to the one-click event chips in the date pickers, so those days no longer look like normal days.
- Fixed two things in Dayparting: the date pop-up when you create a schedule shows the schedule's time zone instead of your browser's, and a hovered grid row keeps its red and green cells in dark mode.
- Duplicate in a schedule's menu copies it as a paused draft named (copy). Change it, then Swap to it when you're ready.
- Templates now fit the campaigns you pick: the hours and % move to where your own spend and orders point, with the numbers behind each one.
- In Ad Manager, Dayparting on campaigns that already have a schedule now saves a paused draft you can swap in.
- When you swap a schedule in, pick a time for the old one to come back (Swap back later). Both swaps run on their own, and Cancel swap cancels both.
- Redesigned answers in Shurq AI: each one opens with a one-line headline, then the change since the previous period where there is one, the few figures behind it and why it moved, and ends with My call: one next step, with a number taken from your own data.
- Added sources to Shurq AI answers: ranks, search query figures and ad figures now name the page and the dates they came from, a P&L answer names your Profit & Loss, and an answer that read your data gets a button to open that page, such as Ad Manager or Keyword Tracker.
- Added sorting and Download CSV to long tables in Shurq AI answers: on a table of more than 10 rows, click a column header to sort it, click again to reverse it, and download the table as shown. On a phone, wide tables now show one card per row.
- Added a step list while Shurq AI works: every step of the answer now stays on the working card, and a finished step names what it checked. The card starts folded to one live line, so open it only when you want the detail.
- Added sessions, page views and listing conversion to Shurq AI: ask about them by day or week, for your account or for one product. The newest days, before Amazon's traffic figures arrive, are flagged and left out of conversion.
- Improved sales, profit and ad answers in Shurq AI: they now compare with the previous period, a month with the month before and month to date with the same days last month, and name the products or campaigns that moved most. Month to date compares complete days only, and today on its own is shown without a comparison.
- Improved wasted ad spend in Shurq AI: it now counts, target by target, the spend above your break-even ACOS plus all spend that brought no sale, and can list it by search term, target, campaign or product. Without product costs it counts only the spend with no sales, and says so.
- Improved branded search terms in Shurq AI: branded now means a search for your own brand, while brands you resell and searches for an ASIN each get their own group.
- Improved stock answers in Shurq AI: each product gets its days left and its stockout date, as Inventory shows them, and asking what runs out in the next few weeks checks every product that sells, soonest first.
- Improved how Shurq AI handles a figure you question: it looks the figure up again and tells you plainly whether the earlier answer was right. Figures from your other chats no longer come back as something it said in this one.
- Improved suggested questions in Shurq AI: clicking one puts its short question in the box, and the full prompt behind it is sent for you.
- Fixed charts in Shurq AI: asking for a graph now draws one, a rank history chart shows dates along the bottom with rank 1 at the top, a sales question no longer draws a profit chart, and a chart no longer repeats a table of the same figures.
- Fixed P&L and account summary amounts in Shurq AI showing a dollar sign for marketplaces outside the US: they now use the marketplace's currency, such as euros or pounds.
- Fixed "how many orders" in Shurq AI counting only orders from ads: it now counts all your orders.
- Fixed top products in Shurq AI: ACOS is now ad spend over ad sales, where it showed TACOS, each product shows its listing title instead of a bare ASIN, and asking for a top 5 no longer drops one.
- Fixed break-even ACOS in some Shurq AI answers leaving out refunds and other costs: it now matches the break-even used in Ad Manager.
- Fixed Shurq AI treating a keyword the tracker checked but did not find as a rank: it now reads as not found and is left out of best, average and changed ranks.
- Fixed the conversation moving while a Shurq AI answer streams: the thread now stays in place, the text no longer shrinks mid-answer, and a new chat's title names your question and shows straight away.
- Fixed answer tables in Shurq AI splitting a campaign name that contains a pipe or an ASIN: the name now stays whole in its own column.
- Build a new schedule while another one runs. Save it as a paused draft (Save as draft), then swap it in now or at a time you pick (Swap). The running schedule puts its bids back first, then the new one turns on.
- See where your product ranks across US regions, states, cities and zip codes from the nightly geo check (get_geo_rank), and add keywords to it (track_geo_keyword).
- Inventory lookups can now show units on Amazon's own offer and the Buy Box offer (include_stock_count).
- Click Shurq AI in Create schedule and your bid grid fills in one step: higher bids in the hours that win orders for less, lower where orders cost more. Total spend stays about the same.
- Drag Strength from Tiptoe to Full send to make the changes gentler or bolder. Pick a block size (every hour, 4 or 8 hours, weekdays and weekends) and Exact or 5% steps.
- View analysis shows every hour and day against your account average, how many hours go up and down, and a warning when an hour has too little data to trust.
- Click Ask Shurq to ask about the draft before you save.
- Sponsored Display campaigns can now be dayparted, and the campaign picker has the same Filter By as the rest of the page.
- Create schedule now opens on the last 90 days. More data, better schedules.
- Pick campaigns in Ad Manager and press Dayparting to open the same window right there.
- Editing a schedule and saving it now keeps its placement settings for Top of search, Rest of search and Product pages.
- The day and hour grid now follows your schedule's time zone, so a 9am peak shows at 9am.
- Automate in the schedule builder suggests a bid change for every day and hour, from what an order cost.
- Only a clear difference moves a bid: a day or hour must stand out from normal week-to-week swings.
- Target ACOS comes from your break-even, like the Bid Optimizer: Profit, Balanced, Growth or Custom.
- Nothing is saved until you press Save, and Undo puts your grid back.
- Create and edit schedules in a pop-up on Dayparting, with your hour by hour results charted right above the bid grid, each hour lined up with its column.
- Switch that chart between Hourly, Weekday and Heatmap, pick up to 5 metrics, and change each metric's style and colour. Click a heatmap cell to jump to that hour in the grid.
- A new Customize metrics window on Dayparting: search, filter by Efficiency, Traffic or Revenue, and set the order your metrics show in.
- Paste a grid of percentages straight from Excel or Sheets, type into any cell, and undo a paste in one click.
- Filter by on Dayparting opens your applied filters as a short menu you can edit in place.
- AI suggest now finishes a schedule name you have started typing.
- Fixed: a schedule's start date could save one day early, and editing a schedule that starts later could move its start back a day.
- Fixed: hiding a metric in a chart legend no longer changes the other metrics' colours.