Shurq vs Scale Insights
Pick Scale Insights if you want deep, rule-by-rule control of Amazon PPC and only automate a few products: plans start at $78 a month for 5 automated ASINs. Pick Shurq if you want automation that is not priced per ASIN, plus true profit per product, updated hourly, for $200 a month per connected account.
Both are Amazon-only PPC tools with a 30-day free trial. Scale Insights prices by the number of ASINs you automate. Shurq prices by connected account and adds hourly profit reporting.
Last updated 27 September 2026. Competitor prices and features checked 27 September 2026on each vendor's own site. See sources.
Shurq
Amazon analytics and PPC automation
Scale Insights
Rules-based Amazon PPC automation
How do Shurq and Scale Insights compare feature by feature?
Automation
| Feature | Shurq | Scale Insights |
|---|---|---|
| Rules-based bid automation | Included | Included |
| Keyword harvesting and negatives | Included | Included |
| Dayparting | Automated, from hourly data | Dayparting rule and algorithm |
| Hourly performance data | Yes, hourly | Day-parting trends |
| Preview changes before they run | Included | Included |
| Change history | Included | Included |
| Sponsored Products, Brands and Display | Included | Included |
Profit and research
| Feature | Shurq | Scale Insights |
|---|---|---|
| Profit reporting | Hourly, per product and marketplace | Per-product profit insights |
| Keyword research | Yes: Market IQ reverse-ASIN lookups and Keyword Analyzer | Not listed publicly |
| Keyword rank tracking | Up to 9,000 keywords (90 hourly) | Not listed publicly |
| Amazon marketplaces | 22 Amazon marketplaces | 12 |
Plans and support
| Feature | Shurq | Scale Insights |
|---|---|---|
| Pricing basis | Per connected account, not per ASIN | Per automated ASIN per country |
| Free trial | 30 days, no credit card | 30 days, no credit card (1 product in 1 country) |
| Dedicated success manager | Dedicated Customer Success Manager on Shurq Pro | Not listed publicly |
Scale Insights features checked 27 September 2026 against Scale Insights's own pages (sources). “Not listed publicly” means we could not confirm it on an official page.
Does Scale Insights support hourly dayparting?
Yes. Scale Insights lists a dayparting rule that schedules advertising at specific hours and a dayparting algorithm that pauses ads in low-sales hours. Its Features page describes finding hourly performance by setting up 24 ad groups. Shurq reads hourly Amazon data directly and automates dayparting on Shurq Pro.
New to the term? Read what dayparting is, or see how Shurq Stream shows Amazon ad performance by the hour.
How does Shurq's pricing compare to Scale Insights?
Shurq pricing
- Shurq Pro
- $200/month
- Includes 1 connected Amazon account and up to 10 team members. Extra connected accounts are $50/month each and extra team members $50/month each.
- Custom
- Contract pricing
- Sales-led, for teams that need SSO, a DPA or custom SLAs.
30-day free trial, no credit card required. Billed monthly. No percentage of ad spend. Full Shurq pricing
Scale Insights pricing
- Scale 5
- $78/month, or $748/year
- 5 automated ASINs. Source: scaleinsights.com/pricing
- Scale 10
- $98/month, or $940/year
- 10 automated ASINs. Source: scaleinsights.com/pricing
- Scale 20
- $178/month, or $1,708/year
- 20 automated ASINs. Source: scaleinsights.com/pricing
- Scale 35
- $288/month, or $2,764/year
- 35 automated ASINs. Source: scaleinsights.com/pricing
- Scale 50
- $388/month, or $3,724/year
- 50 automated ASINs. Source: scaleinsights.com/pricing
- Scale 75
- $548/month, or $5,260/year
- 75 automated ASINs. Source: scaleinsights.com/pricing
- Scale 100
- $688/month, or $6,604/year
- 100 automated ASINs. Source: scaleinsights.com/pricing
- The 1% Plan
- 1% of monthly ad spend
- Unlimited automated ASINs. Contact sales. Source: scaleinsights.com/pricing
One automated ASIN is one ASIN in one country. Yearly billing is listed as 20% off. Prices checked 27 September 2026.
What are the pros and cons of Shurq and Scale Insights?
Shurq
Pros
- Price does not rise with the number of ASINs you automate
- True profit per product and marketplace, updated hourly
- Hourly data read directly from Amazon
- 22 Amazon marketplaces
Cons
- $200 a month is more than Scale Insights' smallest plans
- Each extra connected Amazon account is $50 a month
Scale Insights
Pros
- Very granular rules: stack as many algorithms as you need
- Preview, calculation detail and change logs for every action
- Low entry price for a handful of products
- 30-day free trial with no credit card
Cons
- Cost grows with every ASIN and country you automate
- Free trial automates only 1 product in 1 country
- Lists 12 Amazon marketplaces
Frequently asked questions about Shurq vs Scale Insights
How much does Scale Insights cost compared with Shurq?
On 27 September 2026, Scale Insights priced plans by automated ASINs, where one ASIN in one country counts once: from $78 a month for 5 ASINs to $688 a month for 100, with 20% off for yearly billing, or 1% of monthly ad spend for unlimited ASINs. Shurq Pro is $200 a month per connected account.
Do Scale Insights and Shurq offer free trials?
Yes. Scale Insights offers a 30-day free trial with no credit card, limited to automating 1 product in 1 country. Shurq offers a 30-day free trial with no credit card required.
Which Amazon marketplaces do they support?
Scale Insights lists 12 Amazon marketplaces: the US, Canada, Mexico, the UK, Germany, France, Italy, Spain, the Netherlands, Japan, Singapore and Australia. Shurq supports 22 Amazon marketplaces.
Where do these facts come from?
Every Scale Insights price and feature on this page was checked on 27 September 2026 against these official pages. Shurq facts come from our own pricing page. Prices change, so confirm on the vendor's site before you buy.
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