SellerApp Alternative: Shurq vs SellerApp for Amazon PPC
Stay with SellerApp if you want a free plan, product research or a managed PPC team; its Pro Plan starts at $99 a month and ad automation at $149 for the first 3 months. Switch to Shurq for hourly profit per product and hourly bid schedules at $200 a month, with no share of ad spend.
SellerApp covers product research, keywords, listings, profit and ad automation, and also sells agency and managed services. Shurq is narrower: Amazon advertising automation and profit reporting per product and marketplace, updated hourly.
Last updated 3 October 2026. Competitor prices and features checked 3 October 2026 on each vendor's own site. See sources.
Shurq
Amazon analytics and PPC automation
SellerApp
All-in-one Amazon seller platform
Why do sellers look for a SellerApp alternative?
SellerApp is a broad platform: its homepage lists product research, keyword research, listing scores, a profit dashboard, rule-based and AI ad automation, Amazon Marketing Cloud insights, APIs, an agency platform and managed services. If you use most of that, one replacement tool is unlikely to cover it.
If you mainly use the advertising side, four questions decide it: how fresh the hourly data is, whether bids can move hour by hour, what profit you see per product, and what the plan costs once ad automation is on.
So list the SellerApp features you use each week. If product research, a managed PPC team or channels beyond Amazon are on it, Shurq does not replace them. If it is ad automation, dayparting, keyword rank and profit, Shurq covers each one in one $200 plan.
How do Shurq and SellerApp compare feature by feature?
Advertising automation
| Feature | Shurq | SellerApp |
|---|---|---|
| AI bid optimization | Included | Smart Plan and up (Ads Automation) |
| Rule-based automation | Included | Yes, with a rule library (Smart Plan and up) |
| Keyword harvesting and negatives | Included | Yes (Target Harvester and negative rules) |
| Hourly performance data | Yes, hourly | Yes: hourly views in its Stream dashboard |
| Dayparting | Automated, from hourly data | Budget split by time slot, plus a bid scheduler by hour and day |
| Amazon Marketing Cloud reporting | Not included | Yes (AMC insights) |
| Fee on ad spend | None | None listed on self-serve plans; 0.5% to 2.5% on the agency plan |
Profit, research and listings
| Feature | Shurq | SellerApp |
|---|---|---|
| Profit reporting | Hourly, per product and marketplace | Profit Dashboard down to SKU level; refresh rate not listed |
| Product research database | Not included | Included |
| Keyword research | Yes: Market IQ reverse-ASIN lookups and Keyword Analyzer | Yes: Keyword Explorer and Reverse ASIN |
| Keyword rank tracking | Up to 9,000 keywords (90 hourly) | Pro Plan and up; keyword limit not listed |
| Listing optimization | Included | Listing Quality (Pro Plan and up) |
| Inventory forecasting | Inventory value and reorder forecasting | Yes (Inventory Forecasting) |
| MCP server for AI assistants | Included: more than 1,000 tools | Not listed publicly |
Plans, coverage and support
| Feature | Shurq | SellerApp |
|---|---|---|
| Free plan or trial | 30 days, no credit card | Freemium plan, free forever, no credit card |
| Price with ad automation | $200/month | From $149/month for 3 months ($250 shown struck through) |
| Amazon marketplaces | 21 Amazon marketplaces | 19 on its pricing page (14 for the Profit Dashboard) |
| Channels beyond Amazon | Not included | Walmart, Flipkart, ONDC and quick commerce |
| Connected Amazon accounts | 1 included, $50/month each extra | Not listed publicly |
| Team members | Free, up to 100 | Not listed publicly |
| Historical data | 540 days | Not listed; Stream backfills 90 days on paid plans |
| Managed service option | Not included | Yes, from $750/month (AMS Growth Plan) |
| Support | Dedicated Customer Success Manager on Shurq Pro | Email (Pro Plan), email and chat (Smart Plan), priority (Custom) |
SellerApp features checked 3 October 2026 against SellerApp's own pages (sources). “Not listed publicly” means we could not confirm it on an official page.
Does SellerApp support hourly dayparting?
Yes. SellerApp's help center describes a dayparting rule that splits a daily budget across time slots, adjusted hourly or every 3, 6 or 12 hours, and its homepage lists a Dayparting Bid Scheduler that changes bids by hour and day, plus Marketing Stream data for hourly bid optimization. Its Stream dashboard charts results by hour of the day and day of the week. Shurq builds its dayparting from hourly Amazon data, with a bid change for every hour of the week, lowering bids in weak hours as well as raising them in strong ones.
New to the term? Read what dayparting is, or see how Shurq Stream shows Amazon ad performance by the hour.
How does Shurq's pricing compare to SellerApp?
Shurq pricing
- Shurq Pro
- $200/month
- Includes 1 connected Amazon account. Extra connected accounts are $50/month each. Team seats are free, up to 100.
- Custom
- Contract pricing
- Sales-led, for teams that need SSO, a DPA or custom SLAs.
30-day free trial, no credit card required. Billed monthly. No percentage of ad spend. Full Shurq pricing
SellerApp pricing
- Freemium
- $0
- Free forever, no credit card. Product Intelligence, Advertising Overview and Campaign Manager. No Ads Automation. Source: sellerapp.com/pricing.html
- Pro Plan
- From $99/month
- Adds Insights, Keyword Tracking, Listing Quality and email support. Ads Automation is not included. Source: sellerapp.com/pricing.html
- Smart Plan with Automation
- From $149/month for the first 3 months
- Shown with $250 struck through. Adds Ads Automation, a quarterly business review and email and chat support. Source: sellerapp.com/pricing.html
- Custom Requirements
- Not listed publicly
- Adds data warehousing, custom development, a product solution expert and priority support. Sold by call. Source: sellerapp.com/pricing.html
- Ecommerce Agency
- From $300/month plus 0.5% to 2.5% of ad spend
- For agencies: ad automation across multiple accounts, reporting templates, alerts and account audits. Source: sellerapp.com/pricing.html
- AMS Growth Plan (managed)
- From $750/month
- Managed Sponsored Products, Brands, Brand Videos and Display, with weekly updates and a monthly planning session. Source: sellerapp.com/pricing.html
SellerApp labels its paid self-serve prices "starts with" and asks for your ASIN count, ad spend and revenue to suggest a plan. Its FAQ says annual billing saves 50% compared with monthly. Prices checked 3 October 2026.
When is SellerApp the better choice?
- You want a free plan. SellerApp's Freemium plan is free forever. Shurq has a 30-day free trial, then Shurq Pro at $200 a month.
- You research products to launch. SellerApp has a product database and a Chrome extension with sales estimates. Shurq has no product research database.
- You want someone else to run your ads. SellerApp sells managed services from $750 a month, and lists Amazon DSP management on a larger managed plan. Shurq is self-serve software with a Customer Success Manager.
- You sell beyond Amazon. SellerApp's homepage lists Walmart, Flipkart, ONDC and quick commerce. Shurq covers Amazon only.
- You need Amazon Marketing Cloud insights. SellerApp lists AMC. Shurq has no AMC reporting.
- You do not need ad automation and want to spend less than $200 a month. SellerApp's Pro Plan starts at $99.
When is Shurq the better choice?
- You want true profit per product and marketplace, updated hourly, in the same place as your ad data.
- You want one published plan: $200 a month with 1 connected Amazon account, $50 for each extra account, free team seats up to 100, and no share of ad spend.
- You want 540 days of history and rank tracking for up to 9,000 keywords, 90 of them hourly.
- You want your Amazon data in Claude or another AI assistant. Shurq MCP is included, with more than 1,000 tools, and every write runs only after you confirm it in chat.
What are the pros and cons of Shurq and SellerApp?
Shurq
Pros
- Profit per product and marketplace, updated hourly
- A bid change for every hour of the week, down as well as up
- One published price: $200 a month, no share of ad spend
- Free team seats, up to 100
- 30-day free trial, no credit card required
Cons
- No free plan after the trial
- No product research database
- Amazon only: no Walmart, Flipkart or quick commerce
- No managed service and no Amazon Marketing Cloud reporting
- Each extra connected Amazon account is $50 a month
SellerApp
Pros
- Free-forever Freemium plan, no credit card
- Product research, keyword research and listing tools in one platform
- Rule library with dayparting, harvesting and inventory-based rules
- Agency platform, managed services and APIs if you outgrow self-serve
Cons
- Ads Automation starts at the Smart Plan
- The Smart Plan's $149 price applies to the first 3 months
- The agency plan adds 0.5% to 2.5% of ad spend
Frequently asked questions about Shurq vs SellerApp
How much does SellerApp cost compared with Shurq?
On 3 October 2026, SellerApp's pricing page showed a free Freemium plan, a Pro Plan starting at $99 a month, and a Smart Plan with Automation starting at $149 a month for the first 3 months, with $250 shown struck through. Agency pricing starts at $300 a month plus 0.5% to 2.5% of ad spend. Shurq Pro is $200 a month with no share of ad spend.
Does SellerApp have a free plan?
Yes. SellerApp's Freemium plan is free forever with no credit card, and covers Product Intelligence, Advertising Overview and Campaign Manager. Ads Automation is not included. Shurq has no free plan: Shurq Pro starts with a 30-day free trial, no credit card required.
Is SellerApp still available?
Yes. On 3 October 2026, sellerapp.com was selling self-serve plans, an agency platform, managed services and APIs under the SellerApp name.
Can Shurq replace SellerApp for product research?
No. Shurq has no product research database. It covers keyword research through Market IQ reverse-ASIN lookups and the Keyword Analyzer, and it tracks keyword rank. If finding new products to sell is your main need, SellerApp covers that and Shurq does not.
How do I switch from SellerApp to Shurq?
Start the 30-day free trial, connect Seller Central and Amazon Ads, and add your product costs so profit is true profit. Shurq works with your existing campaigns. Before Shurq manages a campaign, turn off SellerApp's automation and dayparting rules on it, so two tools never change the same bid.
Where do these facts come from?
Every SellerApp price and feature on this page was checked on 3 October 2026 against these official pages. Shurq facts come from our own pricing page. Prices change, so confirm on the vendor's site before you buy.
Ready to try Shurq?
Start your 30-day free trial. No credit card required.