Sellerboard Alternative: Shurq vs Sellerboard for Amazon PPC
Pick Sellerboard if you mainly want low-cost profit analytics with review request emails, inventory planning and Walmart or eBay profit in one dashboard: plans run from $19 to $79 a month. Pick Shurq if advertising drives your profit and you want hourly ad data, dayparting and bid automation judged against profit, for $200 a month.
Sellerboard is profit analytics for Amazon sellers, with PPC bid automation, inventory planning and review requests. Shurq is built around Amazon advertising, with profit per product and marketplace updated hourly.
Last updated 3 October 2026. Competitor prices and features checked 3 October 2026 on each vendor's own site. See sources.
Shurq
Amazon analytics and PPC automation
Sellerboard
Profit analytics for Amazon sellers
Why look for a Sellerboard alternative?
Sellerboard's core job is profit analytics: Amazon fees, advertising, refunds, VAT and cost of goods in one view, down to the product and the order, from $19 a month. If knowing your true profit is the whole need, that may be enough.
The question changes when advertising is the cost you most want to control. Sellerboard's PPC tools move bids toward a target ACOS or margin and harvest keywords and negatives, with recommendations you accept or let run automatically. Its PPC page lists dayparting only as one of its bid guardrails, without saying how schedules work, and its PPC page and FAQ do not mention hourly ad data, custom automation rules or keyword rank tracking. That is the gap an alternative has to fill.
Shurq starts from the ad account: hourly Amazon ad data, dayparting schedules built from it, bid automation with your own rules, and rule-driven budget changes you approve, plus organic and sponsored rank tracking. Profit per product sits next to the ads, so a bid is judged against margin, not ACOS alone.
How do Shurq and Sellerboard compare feature by feature?
Profit analytics
| Feature | Shurq | Sellerboard |
|---|---|---|
| Profit dashboard | Hourly, per product and marketplace | Every plan, down to product and order |
| Cost of goods (COGS) | Per product, with retroactive CSV and bulk imports | By period, batch or FIFO |
| LTV and repeat buyers | Buyer cohorts, time to reorder, Subscribe and Save | LTV dashboard on every plan |
| Lost inventory reimbursements | Flags opportunities; you file the claims | Money Back tool on every plan |
| Accounting and shipping integrations | Not included | QuickBooks and ShipStation |
Advertising
| Feature | Shurq | Sellerboard |
|---|---|---|
| Automated bid optimization | Included | Toward a target ACOS or margin |
| Keyword harvesting and negatives | Included | Included |
| Hourly ad performance data | Yes, hourly | Not listed publicly |
| Dayparting | Automated, from hourly data | Listed as a bid guardrail; details not published |
| Custom automation rules | Included | Not listed publicly |
| Bulk campaign work | Bulk Campaign Builder and bulk edits | Bulk edits to bids, budgets, names and status |
Research, rank and listings
| Feature | Shurq | Sellerboard |
|---|---|---|
| Keyword research | Yes: Market IQ reverse-ASIN lookups and Keyword Analyzer | Yes, from Brand Analytics (brand-registered sellers) |
| Keyword rank tracking | Up to 9,000 keywords (90 hourly) | Not listed publicly |
| Search term analytics | Brand Analytics auto-sync and N-gram analysis | Search Terms Performance report |
| Listing change alerts | Listing and Buy Box alerts | Yes, on every plan |
| MCP server for AI assistants | Included: more than 1,000 tools | Not listed publicly |
Operations and channels
| Feature | Shurq | Sellerboard |
|---|---|---|
| Inventory planning | Inventory value and reorder forecasting | Inventory planner, purchase orders and FBA shipments |
| Review request emails | Not included | 150 to 30,000 a month, by plan |
| Walmart and eBay | Not included | Included |
| Amazon marketplaces | 21 Amazon marketplaces | All Amazon marketplaces, per its homepage |
Plans and support
| Feature | Shurq | Sellerboard |
|---|---|---|
| Price | $200/month | $19 to $79/month ($15 to $63 billed annually) |
| Orders per month | Up to 150,000 | 3,000 to 50,000, by plan |
| Seller accounts | 1 included, $50/month each extra | 4 to 16 additional, by plan |
| Team users | Free, up to 100 | 1 to 4 additional, by plan |
| Free trial | 30 days, no credit card | 1 month, no credit card |
| Historical data | 540 days | Not listed publicly |
Sellerboard features checked 3 October 2026 against Sellerboard's own pages (sources). “Not listed publicly” means we could not confirm it on an official page.
Does Sellerboard support hourly dayparting?
Sellerboard lists dayparting but does not describe it. On 3 October 2026, its PPC page's product data listed dayparting among its bid guardrails, next to minimum and maximum bids and exclusions, with no detail on how schedules are set or whether hourly ad data drives them, and its PPC page and FAQ did not mention hourly ad data. Shurq reads Amazon ad data by the hour and automates dayparting on Shurq Pro.
New to the term? Read what dayparting is, or see how Shurq Stream shows Amazon ad performance by the hour.
How does Shurq's pricing compare to Sellerboard?
Shurq pricing
- Shurq Pro
- $200/month
- Includes 1 connected Amazon account. Extra connected accounts are $50/month each. Team seats are free, up to 100.
- Custom
- Contract pricing
- Sales-led, for teams that need SSO, a DPA or custom SLAs.
30-day free trial, no credit card required. Billed monthly. No percentage of ad spend. Full Shurq pricing
Sellerboard pricing
- Standard
- $19/month, or $15/month billed annually ($179)
- Up to 3,000 orders and 150 follow-up emails or review requests a month. 4 additional seller accounts and 1 additional user. Source: sellerboard.com
- Professional
- $29/month, or $23/month billed annually ($279)
- Up to 6,000 orders and 6,000 follow-up emails or review requests a month. 6 additional seller accounts and 2 additional users. Source: sellerboard.com
- Business
- $39/month, or $31/month billed annually ($369)
- Up to 15,000 orders and 15,000 follow-up emails or review requests a month. 8 additional seller accounts and 4 additional users. Source: sellerboard.com
- Enterprise
- $79/month, or $63/month billed annually ($759)
- Up to 50,000 orders and 30,000 follow-up emails or review requests a month. 16 additional seller accounts, 4 additional users, and access rights by account, marketplace and product. Source: sellerboard.com
- Need more?
- Not listed publicly
- Listed after Enterprise, with no price. Source: sellerboard.com
Every plan includes the profit dashboard, listing change alerts, PPC optimization, inventory management, refunds for lost inventory and the LTV dashboard. 1 month free trial, no credit card required. Prices checked 3 October 2026.
When is Sellerboard the better choice?
- You want profit numbers on a small budget. Sellerboard Standard is $19 a month, or $15 billed annually, for up to 3,000 orders a month. Shurq Pro is $200 a month. If you do not need hourly ad automation, do not pay for it.
- You want automated review requests. Sellerboard sends follow-up emails or review requests on every plan, from 150 to 30,000 a month. Shurq does not send them.
- You also sell on Walmart or eBay, or run QuickBooks. Sellerboard shows Walmart and eBay profit beside Amazon and integrates with QuickBooks and ShipStation. Shurq covers Amazon only, with no accounting or shipping integration.
- You want help recovering lost-inventory money. Sellerboard's Money Back tool finds eligible cases and helps you recover the funds. Shurq flags them; you file the claims.
- You want annual billing. Sellerboard discounts annual plans. Shurq bills monthly only.
How do you switch from Sellerboard to Shurq?
Start the 30-day free trial; no credit card is needed. Connect Seller Central and Amazon Ads through Amazon's own authorization, so Shurq never asks for your Seller Central password.
Bring your product costs with you. Export your products from Sellerboard and upload the file in Shurq with Upload cost file on the product details page. Shurq reads the ASIN, SKU, Cost and DomesticShippingCost columns, shows every change before saving, and can apply the same file to your other marketplaces.
Then compare the two tools on the same days before the trial ends, and keep the one whose numbers you trust.
What are the pros and cons of Shurq and Sellerboard?
Shurq
Pros
- Hourly ad data and automated dayparting
- Bid automation and approval-based budget rules you write
- Rank tracking for up to 9,000 keywords, 90 of them hourly
- Imports your Sellerboard cost file
Cons
- $200 a month, against $19 to $79 for Sellerboard
- No review request emails
- Amazon only: no Walmart or eBay
- Billed monthly, with no annual discount
- Flags reimbursement claims but does not file them
Sellerboard
Pros
- Entry plan from $19 a month, or $15 billed annually
- Review requests and follow-up emails on every plan
- Walmart and eBay profit in the same dashboard
- QuickBooks and ShipStation integrations
- iOS and Android apps
Cons
- Hourly ad data not listed; dayparting listed without details
- Keyword rank tracking not listed
- Keyword research needs Amazon Brand Analytics access
Frequently asked questions about Shurq vs Sellerboard
How much does Sellerboard cost compared with Shurq?
On 3 October 2026, Sellerboard's plans ran from $19 to $79 a month, or $15 to $63 billed annually, sized by orders from 3,000 to 50,000 a month. Shurq Pro is $200 a month for 1 connected Amazon account, plus $50 for each extra one, with no percentage of ad spend.
How is Sellerboard's PPC automation different from Shurq's?
Sellerboard moves bids toward a target ACOS or margin, as suggestions you approve or automatically, at a fast, moderate, slow or custom speed. Shurq adds hourly ad data, dayparting schedules built from it, custom rules across several metrics, and a bulk Campaign Builder.
Can I use Sellerboard and Shurq at the same time?
Yes. They can run side by side on the same Amazon account: for example, Sellerboard for review requests and Walmart or eBay profit, Shurq for Amazon advertising. Keep bid automation on in only one of them, or each will undo the other's changes.
Is Sellerboard still available?
Yes. On 3 October 2026, sellerboard.com was selling four plans with a one-month free trial and described itself as a Germany-based software company founded in 2017. It is sold under its own name.
Where do these facts come from?
Every Sellerboard price and feature on this page was checked on 3 October 2026 against these official pages. Shurq facts come from our own pricing page. Prices change, so confirm on the vendor's site before you buy.
Ready to try Shurq?
Start your 30-day free trial. No credit card required.