Shurq vs Perpetua
Pick Perpetua if you advertise across Amazon, Walmart, Instacart and Amazon DSP and want one goal-based ad engine with managed support; plans start at $695 a month. Pick Shurq if you sell on Amazon and want hourly data, dayparting and true profit per product for $200 a month, with no share of ad spend.
Both tools automate Amazon advertising. Perpetua is built for brands running retail media on several channels. Shurq pairs Amazon PPC automation with profit reporting per product and marketplace, updated hourly.
Last updated 27 September 2026. Competitor prices and features checked 27 September 2026on each vendor's own site. See sources.
Shurq
Amazon analytics and PPC automation
Perpetua
Retail media ad platform
How do Shurq and Perpetua compare feature by feature?
Advertising automation
| Feature | Shurq | Perpetua |
|---|---|---|
| AI bid optimization | Included | Included |
| Keyword harvesting | Included | Included |
| Hourly performance data | Yes, hourly | Growth tier and up |
| Dayparting | Automated, from hourly data | Yes (bid multiplier schedules) |
| Share of voice and organic rank | Included | Hourly, Growth tier and up |
Channels
| Feature | Shurq | Perpetua |
|---|---|---|
| Amazon sponsored ads | Included | Included |
| Amazon DSP | Not included | Included |
| Walmart and Instacart | Not included | Included |
| Amazon Marketing Cloud reporting | Not included | Premium tier |
| Amazon marketplaces | 22 Amazon marketplaces | Not listed publicly |
Profit, plans and support
| Feature | Shurq | Perpetua |
|---|---|---|
| Profit reporting | Hourly, per product and marketplace | Performance and profitability reporting |
| Free trial | 30 days, no credit card | Not listed publicly |
| Fee on ad spend | None | Growth tier (over $10k monthly spend) |
| Support | Dedicated Customer Success Manager on Shurq Pro | Chat (Essentials), Client Success team (Growth), dedicated team (Premium) |
Perpetua features checked 27 September 2026 against Perpetua's own pages (sources). “Not listed publicly” means we could not confirm it on an official page.
Does Perpetua support hourly dayparting?
Yes. Perpetua's help center describes bid multiplier schedules that raise or lower bids by time of day and day of week, and its Growth tier adds hourly reporting and intraday optimization through Amazon Marketing Stream. Shurq includes hourly data and automated dayparting on Shurq Pro, with no ad spend threshold.
New to the term? Read what dayparting is, or see how Shurq Stream shows Amazon ad performance by the hour.
How does Shurq's pricing compare to Perpetua?
Shurq pricing
- Shurq Pro
- $200/month
- Includes 1 connected Amazon account and up to 10 team members. Extra connected accounts are $50/month each and extra team members $50/month each.
- Custom
- Contract pricing
- Sales-led, for teams that need SSO, a DPA or custom SLAs.
30-day free trial, no credit card required. Billed monthly. No percentage of ad spend. Full Shurq pricing
Perpetua pricing
- Essentials
- $695/month
- For accounts spending up to $10k a month. Source: perpetua.io/pricing
- Growth
- $695/month plus a % of ad spend
- For accounts spending over $10k a month. The percentage is not listed publicly. Source: perpetua.io/pricing
- Premium
- Custom
- For accounts spending over $500k a month. Source: perpetua.io/pricing
Growth and Premium add Perpetua's Client Success or dedicated account team. No free trial is listed on the pricing page. Prices checked 27 September 2026.
What are the pros and cons of Shurq and Perpetua?
Shurq
Pros
- Published price: $200 a month, no percentage of ad spend
- Hourly data and dayparting at every level of spend
- True profit per product and marketplace, updated hourly
- 30-day free trial, no credit card required
Cons
- Amazon only: no Walmart, Instacart or DSP
- No Amazon Marketing Cloud reporting
- Each extra connected Amazon account is $50 a month
Perpetua
Pros
- Covers Amazon, Walmart, Instacart and Amazon DSP
- Goal-based campaign creation and optimization
- Custom AMC reporting and market intelligence on Premium
- Client Success and dedicated account teams on higher tiers
Cons
- Starts at $695 a month
- Growth tier adds a percentage of ad spend
- Hourly reporting starts at the Growth tier
- No free trial listed
Frequently asked questions about Shurq vs Perpetua
How much does Perpetua cost compared with Shurq?
On 27 September 2026, Perpetua's pricing page listed Essentials at $695 a month for accounts spending up to $10k a month, Growth at $695 a month plus a percentage of ad spend for accounts spending more, and custom Premium pricing above $500k a month. Shurq Pro is $200 a month with no percentage of ad spend.
Does Shurq support Walmart, Instacart or Amazon DSP?
No. Shurq covers Amazon Sponsored Products, Sponsored Brands and Sponsored Display across 22 Amazon marketplaces. If you need Walmart, Instacart or Amazon DSP in the same tool, Perpetua covers those channels.
Does Perpetua offer a free trial?
Perpetua's pricing page does not list a free trial; each plan has a Get Started button and the site offers demos. Shurq offers a 30-day free trial with no credit card required.
Is Sellics the same as Perpetua?
Sellics was acquired by Ascential and merged into Perpetua in 2022, and sellics.com now redirects to perpetua.io. Our Shurq vs Sellics page covers what that means for former Sellics users.
Where do these facts come from?
Every Perpetua price and feature on this page was checked on 27 September 2026 against these official pages. Shurq facts come from our own pricing page. Prices change, so confirm on the vendor's site before you buy.
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