Shurq vs Sellics
Sellics no longer exists as a separate product: it was acquired by Ascential and merged into Perpetua in 2022, and sellics.com now redirects to perpetua.io. If you liked Sellics, Perpetua is its successor, from $695 a month. If you want Amazon PPC with hourly profit data for $200 a month, pick Shurq.
People still search for Sellics, so this page compares Shurq with Perpetua, the company Sellics merged into. Every Perpetua fact below comes from Perpetua's own site.
Last updated 27 September 2026. Competitor prices and features checked 27 September 2026on each vendor's own site. See sources.
Shurq
Amazon analytics and PPC automation
Sellics
Merged into Perpetua in 2022
How do Shurq and Sellics compare feature by feature?
Advertising automation
| Feature | Shurq | Sellics (now Perpetua) |
|---|---|---|
| AI bid optimization | Included | Included |
| Keyword harvesting | Included | Included |
| Hourly performance data | Yes, hourly | Growth tier and up |
| Dayparting | Automated, from hourly data | Yes (bid multiplier schedules) |
Channels
| Feature | Shurq | Sellics (now Perpetua) |
|---|---|---|
| Amazon sponsored ads | Included | Included |
| Amazon DSP | Not included | Included |
| Walmart and Instacart | Not included | Included |
| Amazon marketplaces | 22 Amazon marketplaces | Not listed publicly |
Plans and support
| Feature | Shurq | Sellics (now Perpetua) |
|---|---|---|
| Sold as a separate product today | Included | No: merged into Perpetua |
| Published pricing | $200/month | Perpetua from $695/month |
| Free trial | 30 days, no credit card | Not listed publicly |
| Fee on ad spend | None | Perpetua Growth tier (over $10k monthly spend) |
| Profit reporting | Hourly, per product and marketplace | Performance and profitability reporting |
Sellics features checked 27 September 2026 against Sellics's own pages (sources). “Not listed publicly” means we could not confirm it on an official page.
Does Sellics support hourly dayparting?
Sellics itself is no longer sold. Its successor, Perpetua, supports dayparting: its help center describes bid multiplier schedules by time of day and day of week, and its Growth tier adds hourly reporting through Amazon Marketing Stream. Shurq includes hourly data and automated dayparting on Shurq Pro.
New to the term? Read what dayparting is, or see how Shurq Stream shows Amazon ad performance by the hour.
How does Shurq's pricing compare to Sellics?
Shurq pricing
- Shurq Pro
- $200/month
- Includes 1 connected Amazon account and up to 10 team members. Extra connected accounts are $50/month each and extra team members $50/month each.
- Custom
- Contract pricing
- Sales-led, for teams that need SSO, a DPA or custom SLAs.
30-day free trial, no credit card required. Billed monthly. No percentage of ad spend. Full Shurq pricing
Perpetua pricing (Sellics successor)
- Essentials
- $695/month
- For accounts spending up to $10k a month. Source: perpetua.io/pricing
- Growth
- $695/month plus a % of ad spend
- For accounts spending over $10k a month. The percentage is not listed publicly. Source: perpetua.io/pricing
- Premium
- Custom
- For accounts spending over $500k a month. Source: perpetua.io/pricing
There is no separate Sellics plan. sellics.com redirected to perpetua.io when checked. Prices checked 27 September 2026.
What are the pros and cons of Shurq and Sellics?
Shurq
Pros
- Sold and supported as its own product today
- Published price: $200 a month, no percentage of ad spend
- Hourly data and dayparting at every level of spend
- 30-day free trial, no credit card required
Cons
- Amazon only: no Walmart, Instacart or DSP
- Each extra connected Amazon account is $50 a month
Sellics (now Perpetua)
Pros
- Perpetua covers Amazon, Walmart, Instacart and Amazon DSP
- Goal-based campaign automation
- Client Success and dedicated account teams on higher tiers
Cons
- Sellics is no longer a standalone product
- Perpetua starts at $695 a month
- Growth tier adds a percentage of ad spend
Frequently asked questions about Shurq vs Sellics
What happened to Sellics?
Sellics was acquired by Ascential in 2022 and merged into Perpetua, which announced the move on its blog on 18 April 2022. On 27 September 2026, sellics.com redirected to perpetua.io.
How much does Sellics cost now?
There is no separate Sellics price. On 27 September 2026, Perpetua's pricing page listed Essentials at $695 a month for accounts spending up to $10k a month, Growth at $695 a month plus a percentage of ad spend, and custom Premium pricing.
Is Shurq an alternative to Sellics for Amazon sellers?
Yes, for Amazon-only sellers. Shurq automates Amazon PPC and reports true profit per product, with hourly data, a 30-day free trial and $200 a month for Shurq Pro. It does not cover Walmart, Instacart or Amazon DSP, which Perpetua does.
Where do these facts come from?
Every Sellics price and feature on this page was checked on 27 September 2026 against these official pages. Shurq facts come from our own pricing page. Prices change, so confirm on the vendor's site before you buy.
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