Amazon UAE PPC Guide

Amazon.ae is Amazon's marketplace for the United Arab Emirates. It did not begin as an Amazon store: it grew out of Souq.com, which Amazon acquired and relaunched as Amazon.ae in 2019, and part of that inheritance is still visible in how the store works. Cash on delivery remains a payment option alongside cards, so some of your orders are settled at the door rather than at checkout, which changes both when the money arrives and what a failed order looks like in your reporting.

The store's default interface language is English, and English listings are workable from the start, so the full translation project a launch in Germany or Japan demands does not apply in the same way. Arabic is available across the website and the app, though, so the store is bilingual on the shopper's side. The practical consequence for advertising is that queries reach your campaigns in more than one script, and a keyword list exported from a UK or US account contains none of the Arabic ones.

Structurally, the UAE is its own registration and its own stock. Selling in Saudi Arabia through amazon.sa means a separate marketplace account rather than an extension of this one, and there is no regional programme moving units across that border on your behalf. Tax sits on top of that: a non-resident making a taxable supply in the UAE can be required to register for VAT from the first sale, with no threshold to sit under, although whether the obligation falls on you or on a VAT registered business customer depends on the transaction, so settle the local cost base with an adviser before you set a target rather than after. Sponsored Products, Sponsored Brands, Sponsored Display and Stores are all available, so the levers are familiar even where the market is not.