Amazon Singapore PPC Guide

Amazon opened amazon.sg in October 2019 and closed the third-party side of that store in July 2026. New FBA shipments stopped being accepted in May 2026, the Singapore fulfilment centre stopped receiving inbound stock in June, 6 July was the last day sellers could take orders, and the remaining third-party offers were deactivated the day after. Fulfilment by Amazon in Singapore and the local Buy Box went with them, and Amazon advertising on amazon.sg ended at the same time. Sponsored Products only ever serves an offer that is eligible for the Featured Offer, so once the offers were gone there was nothing left for the ad formats to run on.

The domain is still live and Singapore shoppers still buy there. What changed is where the selection comes from. Amazon.sg now runs as an International Store, drawing its catalogue from Amazon US, Amazon Japan and Amazon Germany. Amazon clears customs on the buyer's behalf and shows duties, taxes and fees inside the price on the product page, with an Import Fees Deposit collected at checkout on larger orders. Prices display in Singapore dollars, the site reads in English, and Prime continues.

For a seller this makes Singapore an export question rather than a marketplace entry. There is no Singapore seller account to open and no inventory to place in country. The lever is the listing you already hold in one of the supplying stores and whether it is set to export: FBA Export settings in Seller Central govern which of your FBA products can ship to an overseas address, and category and product restrictions decide what is eligible at all. Spend aimed at Singapore is spent inside those stores' ad accounts, and Amazon reports advertising by store rather than by the shopper's country, so Singapore demand is hard to isolate after the fact.