Amazon Brazil PPC Guide

Amazon Brazil (amazon.com.br) sells in Brazilian Portuguese and prices in Brazilian reais, and the paperwork sits in front of the advertising rather than behind it. The standard route is a Brazilian legal entity holding a CNPJ, registered with the state tax authority and able to issue the electronic invoice known as the nota fiscal. Amazon's own fulfilment programme adds conditions on top, because it depends on a state tax registration and only some states qualify, and sellers who ship with their own logistics upload the invoice file to Seller Central themselves. Settle which of those you can satisfy before you plan a launch, because they decide whether you run Amazon fulfilment, Amazon's delivery service or your own courier, and each route carries a different cost into your break-even.

The trading calendar is Brazilian and its seasons run opposite to the northern hemisphere. Carnival moves with Easter rather than sitting on a fixed date, it is observed across the country, and the dispatch window around it is worth confirming with your carrier every year. Dia dos Namorados, the Brazilian equivalent of Valentine's Day, falls in June. Dia das Crianças in October is the toy date. Father's Day is in August rather than June. Black Friday and Christmas close the year, and the statutory thirteenth salary lands in the same window. Summer runs from December to February, so a northern hemisphere seasonal range arrives out of phase and a lookback window imported from a US or UK account will bid on the wrong season.

Two things about price are specific to this store. Amazon Brazil runs an interest free instalment programme that sellers are enrolled into, with its own fee and its own minimum price, both set by Amazon and both revised from time to time, so read the current terms in Seller Central and carry that fee into your break-even rather than your gross margin. Where a product is in the programme the page shows a per instalment figure beside the total, so a price change moves two numbers rather than one. Separately, the country is part way through replacing ICMS, ISS, IPI, PIS and Cofins with the new CBS and IBS across a transition that runs for several years, so treat any landed cost model you build for Brazil as something to review on a schedule rather than a fixed input.